Twitter is a free service which enables its registered members to send and read other members' updates or short text-based messages known as 'tweets', of up to 140 characters in length. Members can share URL's of web pages as well.
A member can post messages which will be displayed on his profile page, but to receive messages from other members or friends, a member has to follow or subscribe to their Twitter accounts. This way, members can follow and start receiving messages from each other. Members can send and receive 'tweets' through mobile phones as well.
Twitter.com, which received about 1.2 lakh unique visitors in India as per comScore data released in February 2009, is still nascent in the country and not many brands are using it.
Some of the brands which have started experimenting with Twitter are Zapak.com, Naukri.com, Business Line, The Times of India, Mint and DNA, but these are still striving to get traction on it.
Brands using Twitter to converse with and inform consumers is not an India specific phenomenon. Some of the brands which are using Twitter effectively in the US include Dell, JetBlue Airways, Pizza Hut, Samsung Mobile, Ford Motors and Kodak.
Saturday, May 16, 2009
Why do we need Online Reputation Management
Online Reputation Management, ORM, is the practice of managing an individual or business reputation within online media. Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect the individual or business. Reputations are earned. Years of hard work and building trust can be destroyed online, often anonymously.
The net has given us a huge opening to broadcast any kind of information that we intend to share. Well, the same net enables our competitors, angry customers, upset employees to also announce their negative viewpoint towards us. Just the way we have freedom to mention what we like they too can exercise the same freedom and can mention what they like ...rather don't like. The advent of social media, communities, and networking sites, has been useful to many companies. They have positively affected the majority of businesses by allowing them to directly communicate with consumers about products and services they offer. However social media has also opened doors to malicious behavior of the minority, which has proven to be damaging to individual and corporate reputations. Individuals and the small business to the fortune 500 companies have been harmed by malicious online postings. Part of this pain is self inflicted and some is the handiwork of unhappy customers, disgruntled former employees or chronic complainers.
Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. Ruthless competitors and angry clients now have open access to blogs and web sites. They can define a person or company's online identity. Their words have far reaching effects- whether they are true or not.
This is why ORM is necessary. Because it is difficult, if not impossible, to eliminate traces of thoughtless actions or malicious attacks on the web, online reputation firms disseminate positive information on their clients. The goal in online reputation management is to bring public attention to positive blogs, articles and other online media written on behalf of the company. The positive online publicity takes the higher search engine result rankings, thus minimizing the damage of any attack.
So happy writing!
The net has given us a huge opening to broadcast any kind of information that we intend to share. Well, the same net enables our competitors, angry customers, upset employees to also announce their negative viewpoint towards us. Just the way we have freedom to mention what we like they too can exercise the same freedom and can mention what they like ...rather don't like. The advent of social media, communities, and networking sites, has been useful to many companies. They have positively affected the majority of businesses by allowing them to directly communicate with consumers about products and services they offer. However social media has also opened doors to malicious behavior of the minority, which has proven to be damaging to individual and corporate reputations. Individuals and the small business to the fortune 500 companies have been harmed by malicious online postings. Part of this pain is self inflicted and some is the handiwork of unhappy customers, disgruntled former employees or chronic complainers.
Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. Ruthless competitors and angry clients now have open access to blogs and web sites. They can define a person or company's online identity. Their words have far reaching effects- whether they are true or not.
This is why ORM is necessary. Because it is difficult, if not impossible, to eliminate traces of thoughtless actions or malicious attacks on the web, online reputation firms disseminate positive information on their clients. The goal in online reputation management is to bring public attention to positive blogs, articles and other online media written on behalf of the company. The positive online publicity takes the higher search engine result rankings, thus minimizing the damage of any attack.
So happy writing!
Wednesday, May 13, 2009
Freelance Job
Total new jobs: 184
Blogger - freelance writer
Examiner.com - BUFFALO , NY
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - JACKSONVILLE , FL
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - LEXINGTON , KY
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - CINCINNATI , OH
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - KANSAS CITY , MO
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - MEMPHIS , TN
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - AUSTIN , TX
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - FORT WORTH , TX
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - SAN ANTONIO , TX
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - OAKLAND , CA
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Freelance writer
Demand Studios
Hiring Freelance WritersTake control of your writing career with Demand Studios. We give you the tools and flexibility you need to earn a living while pursuing your passion for writing....
View job - 4 days ago PostJobFree.com
freelance writer
Beyond.com
Are you looking for an opportunity to get your ideas and articles published and build your network of contacts? Do you want to share your expertise, observations and opinions with...
View job - Recently Beyond.Com
Online managing editor
Lynn Hazan & Associates - CHICAGO , IL
Online PublishingOnline Managing EditorJob 0571Chicago trade Association embarking on a major strategic initiative to reach consumers directly using web 2.0 technology. Need Online...
View job - Recently Jobvertise.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co - PITTSBURGH , PA
Would You Like To Make Extra Income?There is currently a great demand for work at home writers as the internet is starving for content. We do not know how much longer we will be accepting...
View job - 1 days ago Yahoo.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co - MINNEAPOLIS , MN
Would You Like To Make Extra Income?There is currently a great demand for work at home writers as the internet is starving for content. We do not know how much longer we will be accepting...
View job - 1 days ago Yahoo.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co , MO
Would You Like To Make Extra Income?There is currently a great demand for work at home writers as the internet is starving for content. We do not know how much longer we will be accepting...
View job - 1 days ago Yahoo.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co - ATLANTA , GA
Would You Like To Make Extra Income?There is currently a great demand for work at home writers as the internet is starving for content. We do not know how much longer we will be accepting...
View job - 1 days ago Yahoo.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co - STAMFORD , CT
Would You Like To Make Extra Income?There is currently a great demand for work at home writers as the internet is starving for content. We do not know how much longer we will be accepting...
View job - 1 days ago Yahoo.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co - ALEXANDRIA , VA
Would You Like To Make Extra Income?There is currently a great demand for work at home writers as the internet is starving for content. We do not know how much longer we will be accepting...
View job - 1 days ago Yahoo.com
Freelance writer / blogger *part time/ft* get paid to write $7000-$3500/wk *apply now*
Freelance Writing Co - BIRMINGHAM , AL
Saturday, May 9, 2009
Freelance Writer Jobs
Blogger - freelance writer
Examiner.com - BUFFALO , NY
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - JACKSONVILLE , FL
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - LEXINGTON , KY
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - CINCINNATI , OH
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - KANSAS CITY , MO
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - MEMPHIS , TN
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - AUSTIN , TX
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - FORT WORTH , TX
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - SAN ANTONIO , TX
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Blogger - freelance writer
Examiner.com - OAKLAND , CA
Blogger - Freelance Writer:Examiner.com Better than a BloggerMore Fun than being a Freelance WriterWrite for Examiner.com! At Examiner.com we are seeking passionate people with...
View job - Recently Yahoo.com
Online managing editor
Lynn Hazan & Associates - CHICAGO , IL
Online PublishingOnline Managing EditorJob 0571Chicago trade Association embarking on a major strategic initiative to reach consumers directly using web 2.0 technology. Need Online...
View job - Recently Jobvertise.com
freelance writer
Beyond.com
Are you looking for an opportunity to get your ideas and articles published and build your network of contacts? Do you want to share your expertise, observations and opinions with...
View job - Recently Beyond.Com
Freelance writer
PCMS LLC
We are looking for skilled freelance writers with at least 2 years of experience in academic, essays, research papers, term papers, case studies, and business plans.Please provide a...
View job - Recently PostJobFree.com
korean bilingual freelance writer
Zagat Survey - NEW YORK , NY
Zagat Survey is seeking an experienced New York-based freelance writer who is bilingual in Korean and English to write Seoul restaurants reviews based on surveyors? comments in Korean....
View job - Recently Yahoo.com
Freelance writer
Today.com - MORRISVILLE , PA
Today.com, one of the fastest growing blog communities on the web, is looking for new bloggers of any skill level. Whether youre a novice blogger, or have been at it for a while, this job...
View job - Recently Jobster.com
Freelance writer
Today.com - MORRISVILLE , PA
Today.com, one of the fastest growing blog communities on the web, is looking for new bloggers of any skill level. Whether youre a novice blogger, or have been at it for a while, this job...
View job - Recently Jobster.com
Freelance technical writer
Connexion Systems and Engineering - SALEM , MA
Connexion Systems & Engineering, a Boston based IT and Engineering Solutions Company immediately seeks individuals with the following skills: Job 11131AFreelance Technical WriterWe are...
View job - Recently Nettemps.com
senior editor/writer-technology
The American Institute of CPAs - DURHAM , NC
Senior Editor/Writer-Technology Durham, North Carolina Return to Search ResultsSend job to a friend Company Overview: The American Institute of Certified Public Accountants is the...
View job - Recently Jobcircle.com
Ny1 news writer - freelance
Time Warner Cable - NEW YORK , NY
PostingJob Title NY1 News Writer - FreelanceRequisition 111893BRLocation United States - New York - New YorkArea ofInterest Cable Television ProductionEditorialNetwork Television...
View job - Recently Job.com
Freelance staff writer
Heritage Web Solutions - PROVO , UT
Freelance Staff WriterTelecommute - Work from Home anywhere in the Nation! Earn $25-$50/hour or more! Heritage Web Solutions is an IT Industry Leader ranked in the top 1% of web hosting...
View job - Recently PostJobFree.com
Wednesday, May 6, 2009
Freelance writing is being a specialist
Today the demand is for good 'niche writers'. Restrictive though it is, like everything else, even here, the need for specialization is at an all time high. Travel writers, Creative writers, Copywriters, Resume writers, Content writers, Technical writers, Essay writers, you name it, and there is a market for it. If you are slowly able to, after a few initial experiments, carve out a niche for yourself by specializing in any one such field and you get published (usually without payment first!) you are almost there. Once you manage to sell your ideas, you are home and running.
Freelance writer - How to get started
Your best bet is to email/call up editors and constantly surf the net for opportunities. Make Search Engines (google, yahoo) your trusted lieutenants and use them to help you seek, search and finally apply to advertised or possible opportunities.
If you find good websites you could write for, look for submission guidelines or send in your query. A query letter is not a waste of time. On an average three out of every five will elicit some kind of a response that will take you forward.
Though it is usual practice in established writing circles not to start writing till an understanding is reached, you the newbie can take no chances. So, till you have sufficient work, give them what they've asked for, quickly, whatever the subject, or send them something you have already written. Odds are that they will use it and pay you with a nice "Thank you for your submission' letter or not at all, but if rejected or if you don't hear from them ever again, which is highly likely, don't lose heart. Move on. Just keep those articles as ready-reckoner samples for later use. Stockpile them in a folder for the future, to be sent on to other editors who may seek samples of your written work.
If they are freelance writing markets, narrow in on the popular ones. Subscribe to their newsletters. Most of them are free. It will give you a fair idea of their reliability. Generally avoid those that promise you the moon. Look for those that seem sincere. But do not subscribe or pay for anything till you are sure of a website's credentials. Also, remember to check out the various published lists of dishonest and fly-by-night operators often. Soon you will be able to sift the wheat from the chaff.
Emails or SPAMS?
When trying to sell on the net what is most necessary is a good healthy active database. If you meet this requirement then you can send your emails easily. If you send to the right people you have almost made it across half the battle.
Normally when your emails go to wrong people, or when your email message on the subject line and withing the internals of emails are not so good be prepared to face with the below:
Are YOU faced with these challenges...?
1. Almost NOBODY subscribes to your email list... You've posted a web form on your site, but no one ever seems to enter their name and email address like they're supposed to... and you have no idea why!
2. You get hardly any response to your email offers... You send out promotions that you think are pretty good -- but you never see more than a handful of sales or leads... Frequently, your subscribers don't even OPEN your messages!
3. Your subscribers don't receive the email you send them... As far as you can tell, hardly any of your subscribers are even getting the emails you're sending them. You think it has something to do with spam filters, but you have no idea what to do...
4. People are complaining, asking to be taken off your list... And you're getting frustrated because people who ASKED to be subscribed are sending you angry, threatening messages, demanding to be removed! What's their problem, anyway?
5. Your list-management chores are "out of control"... You know you need to remove people who request to be "unsubscribed"... and you know you shouldn't mail the same subscribers twice with the same promotion... or send customers ANOTHER offer for a product they already own. But you have no idea how to "automate" these time-consuming tasks!
6. You want to send email -- WITHOUT looking like a spammer! You're confused about what's acceptable and what's not when it comes to mailing to your list. After all, once you've mailed them ONCE, you can't just send them the same offer again, can you? So then what?
7. You haven't even TRIED sending email campaigns yet... Sure, you know you're missing out on massive income and profits, but where should you even begin?
Normally when your emails go to wrong people, or when your email message on the subject line and withing the internals of emails are not so good be prepared to face with the below:
Are YOU faced with these challenges...?
1. Almost NOBODY subscribes to your email list... You've posted a web form on your site, but no one ever seems to enter their name and email address like they're supposed to... and you have no idea why!
2. You get hardly any response to your email offers... You send out promotions that you think are pretty good -- but you never see more than a handful of sales or leads... Frequently, your subscribers don't even OPEN your messages!
3. Your subscribers don't receive the email you send them... As far as you can tell, hardly any of your subscribers are even getting the emails you're sending them. You think it has something to do with spam filters, but you have no idea what to do...
4. People are complaining, asking to be taken off your list... And you're getting frustrated because people who ASKED to be subscribed are sending you angry, threatening messages, demanding to be removed! What's their problem, anyway?
5. Your list-management chores are "out of control"... You know you need to remove people who request to be "unsubscribed"... and you know you shouldn't mail the same subscribers twice with the same promotion... or send customers ANOTHER offer for a product they already own. But you have no idea how to "automate" these time-consuming tasks!
6. You want to send email -- WITHOUT looking like a spammer! You're confused about what's acceptable and what's not when it comes to mailing to your list. After all, once you've mailed them ONCE, you can't just send them the same offer again, can you? So then what?
7. You haven't even TRIED sending email campaigns yet... Sure, you know you're missing out on massive income and profits, but where should you even begin?
Tuesday, May 5, 2009
Digital Marketing
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, SMS/MMS, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but via a digital touchpoint.
Your web and blog simple analytics
You take special care to develop your blog and web. Especially when you are interested in monetizing it. You may wish to earn from this, or giveaway information etc. What you would require to know is how is your blog or your website interacting and relating to your visitors. For this you may want to track the site / blog.
The aim is to use your website traffic statistics to figure out how well or how poorly your site is interacting with its visitors, and then take the actions to improve your website's performance.
What you need to do:
1. Study your statistics, those that are important for your particular site.
2. Set your goals.
3. Formulate a strategy, based on your goals and current website's statistics.
4. Implement your strategy, making the necessary changes on your site.
5. Measure the effects of your implementation, comparing current statistics with previous ones, after a given period of at least 1 week.
6. Start again at step 2.
This process is ongoing and continuous.
What will your web / blog counter give you?
So Happy tracking!
The aim is to use your website traffic statistics to figure out how well or how poorly your site is interacting with its visitors, and then take the actions to improve your website's performance.
What you need to do:
1. Study your statistics, those that are important for your particular site.
2. Set your goals.
3. Formulate a strategy, based on your goals and current website's statistics.
4. Implement your strategy, making the necessary changes on your site.
5. Measure the effects of your implementation, comparing current statistics with previous ones, after a given period of at least 1 week.
6. Start again at step 2.
This process is ongoing and continuous.
What will your web / blog counter give you?
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