Monday, March 30, 2020

Social Media - Logos Way Ahead

Social Distancing has surely got reflected in the Brands. Certain Brands have rightly shown solidarity with the thought and oneness with the Consumer and Society at Large.

A decision to tamper with the Logo is naturally not taken in a day. It is a lot of thinking. There is a lot of empathy built in here. This could also be a build up for the future path to bring in a lot of flexibility in the Logo. A Logo that was fixed and around which festivities were shown now could perhaps have festivities bursting out of it if everything goes well.

‘Never play with the Logo’ norm may be re-looked at from an angle of not distortion but yes from an angle of ‘spark, to construct the same and bring in conformity’

Well, Distance brings us closer. The single point of magnetic gravitational pull that gets all formations actually bursting from it but yet rooted still to it. The Connecting center of the Logo.

So your turn go on tell me, where from here. Do you think a whole new life for Logos to take off?