Email Marketing could be on principles of Social Media

The great thing about social media is that everyone can participate. People can share their opinions, ask questions, and offer advice. Everyone likes to feel like an expert. You can incorporate this into your emails by using customer-generated product reviews, customer questions, or even featuring the products that are most highly rated by customers.

• Some companies put a face on their social marketing by revealing the person behind the tweets or blog -- the same tactic can work in email
• Limiting your content to a specific audience creates ambassadors who will share your content for you
• Incorporating games or interactive applications into email can drive engagement through the roof