Make offers that your prospective customers can't refuse

Compelling offers or calls-to-action are the key to getting prospects to identify themselves and take the next step in their buying process, from awareness to inquiry to consideration to qualifying as sales-ready leads. With this in mind, create a suite of offers each designed to address those different stages of your prospects' buying cycle. Be sure to include some "buy-now" offers intended to incentivize prospective customers to buy now rather than later.