Many a times am asked as to what does a Social Media person 'really' do. Well does this person do blogging? Write on Facebook? Generally keeps on Twitting? Or uploads photos of products to be sold? So generally when you want to broadcast a message you start to login to all the social network sites and start to give out messages? And so you tell people to buy something and push this till doom's day? That means you give out same old message in new way? Do you have a list of sites that you generally send this message out to? Do you send this as anonymous messages? And do you keep apologizing to an angry customer!?
Well lets for a start step a little back and see the whole picture in its totality. Well it is none of the above in the way it is mentioned and yet i could be all of the above with a lot of tweaking. Well what according to you is the role of Online Social Media Network professional?
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All the questions you have asked in the above post is one sided communication, i.e Social Media Networking professional using online social media networking tools like blogs, facebook, flikr etc as a broadcast media(one to many). According to me his role should be to replicate offline social networking activity in online social networking, as the latter is more powerful and doesn't have geographical, time ,etc constraint. The interaction should be one-to-one & many-to-many. The most important aspect in one-to-one interaction is that it should always be about them(not me)and if this aspect is carefully managed then in Many-to-many interaction it will be about Me. This should be the goal of Online Social Media Network professional.
ReplyDeleteThanks Anonymous for the input.
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