This question is answered when you answer: Where is my target audience?
Social Media Network is a way to connect your brand with it's customer set. It is a tool that enables you to engage with your customers and connect with them. If used with consistency and with good quality content then it could lead to deeper engagement with your customer set.
Social Media Network is a way to connect your brand with it's customer set. It is a tool that enables you to engage with your customers and connect with them. If used with consistency and with good quality content then it could lead to deeper engagement with your customer set.
If your customer can be found on the online space then definitely yes Social Media could be a part of your entire marketing plan. However if your customer does not have net connectivity and / or if they are a certain segment that does not utilize the internet services then naturally you might as well keep Social Media Network out of your business plan.
Hence before you commence with the online marketing plan it is imperative to know your customers. You need to understand the customer behavior and attitude towards the internet. At the basic level you need to be sure that they have an online life. I repeat 'an online life'. And you also need to understand if their online life really leads to any emotional connect with them. This you could find by using direct and indirect research methods with respect to your actual customer set - not only the ideal customers that we may hope for.
Once this is fixed and you have understood your customer's behavior on the net and attitude towards the various net sites you then can start to look at online marketing via the Social Media way.
Good piece, Pervara!
ReplyDeleteFrom India's point of view, internet penetration is low, and many organizations might take that as reason enough not to embrace social media. In my humble opinion, social media should be embraced in a big way for the following reasons :
a. Internet penetration will increase over the years. Its better to be an early mover.
b. Its a low cost medium. It can co-exist with other media without a high burden on the budgets.
c. As the BP example showed, its better to be present in social media for the PR purpose, if not for promoting the brand!
Appreciate the thought provoking piece.
Twitter id : @amancool5
Thanks Aman for visiting here. Yes because of the diversity here in India i have referred to 'customer does not have net connectivity and / or if they are a certain segment that does not utilize the internet services'.
ReplyDeleteYes agree with you that Internet penetration will be on an increase - infact it is already on its path to increasing connectivity.
Yes crisis management could be tackled via Social Media.
Salve Pervara, cheers from Rio de Janeiro Brazil.
ReplyDeleteyou write about earthly web in general with great wisdom. i'd like you consider specific topics, with specific case studies, because generic advice is seldom right but hard to use.
roman@paradigmadigital.net
a screenplay online workshop!
Thanks Roman for your input.
ReplyDelete