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Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Community, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More
What are Google Alerts?
Google Alerts are emails automatically sent to you when there are new Google results for your search terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice (e.g., Google Reader or add the feed to your iGoogle page). We currently offer alerts with results from News, Web, Blogs, Video and Groups.
What are the different types of alerts I can sign up for?
Google Alerts currently offers 6 variations of alerts - 'News', 'Web', 'Blogs', 'Comprehensive', 'Video' and 'Groups'.
Well, if it's interesting to you, it's a good subject for a Google Alert. We've found that many alerts are set up by people who are:
Article writing is one of the best ways to get your knowledge out and provide you with great free exposure for your business or your website.
Here are seven simple tips and some examples that will teach you how to write a great article for the Internet:
1) Create a catchy title
Your article's title can be a make or break for readers. A short, attention-grabbing title will pique reader interest and draw them in. Be sure that your title remains relevant to the topic you are writing about.
2) Keep it short
People are reading your article because they want information on the topic at hand. Get right into the meat of the article after a brief introduction. Effective Internet articles tend to be relatively short as people are turned off by seeing too many words on their screens. An ideal article for SelfGrowth.com contains approximately 500-1500 words.
3) Keep it simple and straightforward
Keep in mind your main purpose for writing the article to express your points as clearly as possible. Use language that is easy to understand and conversational in tone. Maintain a clear and organized structure throughout the article, and ALWAYS proofread and edit your article before submitting it.
4) Include a beginning, middle, and end
Every good article has a clear beginning, middle, and end. The beginning should be a short introduction about main focus of your article. The middle, or body, should contain the meat of the article: all of the important facts, ideas, instructions, etc. And an article should always end with a conclusion that wraps up or briefly restates your main points.
5) Write what you know
Be sure to pick a topic that you are knowledgeable about. It is much easier to write about something you are familiar and comfortable with, and your expertise will shine through in your writing. Plus, you will enjoy the writing process!
6) Teach something new or at least teach it in a new way
What point is there in sharing information that has already been brought to the table countless times? Teach your readers something new. Your knowledge is unique: Let your readers see this. If it's a popular topic, try to put a fresh spin on it or explore an area of your topic that is not commonly written about.
7) Include a short bio
Give yourself credit for your work by writing a brief bio. State who you are and what makes you an expert on your topic. You can also use this section to include links back to your website or contact information.
Once activated, Sidewiki glides across from the left and becomes an browser sidebar, where you can compose entries in a vertical column and read the entries of other people. To activate Sidewiki, you simply click on the Sidewiki button in your Toolbar menu or the little talk bubble on the left hand side of your screen.
The most successful corporate blogs leverage product and service information with relevant industry news, human interest pieces, case studies and other useful information. That balance is what keeps readers coming back time and again.
Keep your blog focused. Whatever message you chose to deliver, stick with it. Unfortunately, some corporate blogs lack a clear message and include posts on topics all across the board. Because goals were never defined, these blogs have a difficult time gaining readership.
Blogs gain strong, consistent followings by giving readers the information they want and expect to find. A reader might visit a shoe retailer's blog expecting to find information on the latest shoes styles and celebrity fashion news. If the readers have to sift through information on travel, home décor, and health & fitness in order to find what they're looking for, they may not return.
Give your blog a distinct personality. Whether you choose to feature just one blogger or multiple bloggers, let the blogger's voice come through in the posts. Without a distinct personality, your blog will be just like every other faceless corporate blog.
Let your readers see behind the corporate and marketing jargon, and instead discover the real people behind your organization.
Have some fun. Another effective method for letting a corporate blog stand out from the rest is to infuse some humor and excitement. Granted, this technique may not be appropriate for all corporate brands. But if you're able to, consider creating a blog that can be light-hearted, relaxed and at-times funny. It's just another way to humanize and personalize the brand for customers.
Provide readers with something they can't get anywhere else. Use a corporate blog to announce company breaking news or highlight original research in order to make the blog truly unique. Assuming the information is interesting and useful, readers will keep coming back for more. The simply can't get it anywhere else. Plus, your customers can form a close connection with your brand because they feel as if they're gaining an inside look or exclusive information.
From the Screening Phase you have highlighted data that needs investigation. To clarify suspect data, you often must review all of a respondent's answers to determine if the data makes sense taken in context. Sometimes you must review a cross-section of different respondents' answers, to identify issues such as a skip pattern that was specified incorrectly.
Don't: Forget to listen
Make sure you are creating a dialogue, not a monologue. Give the audience a part to play. Be attentive. With every reaction and interaction, they're telling you something about themselves. If you haven't given them anything relevant or a way to engage/respond, you'll lose them fast. Use this information to lead them through click by click. Are they looking for cold, hard facts? Do they want to be entertained? Make the information accessible, easy to understand and interactive. Listen and learn.
Do: Optimize your copy for people in addition to search engines
Sure, having searchable words and targeted keywords is crucial if you want the search engines to find you, but you don't want to lose your readers in the process. Selling is about connecting with people and building relationships. Your words are your virtual handshake, extending to those who probably trust a stranger more than they trust your brand. What you write needs to inform, educate and entertain, but it also needs to connect and build trust. Your readers want to know that you get what's going on in their lives and that you actually care about them. So get to know who they are. And then write the way they speak. People instinctively trust those who speak like they do. Keep it conversational, concise and simple. Big words may impress, but your job is to communicate and engage. Avoid words that sound like you're selling something because it will just sound like you're selling something. And the only thing that will build is resentment.
Don't: Try to retrofit a static piece of offline copy into an interactive medium
You're now speaking to an impatient online reader or, more appropriately, an impatient online scanner. Gone is the luxury of the beautifully crafted setup. On the Web, your reader wants the conclusion up front. Think the "inverted pyramid" approach to writing copy. Every word has to hold their attention and move them toward whatever it is they're looking for. Headlines have to be meaningful rather than clever. One idea per paragraph is a good rule of thumb. Speaking of which, stay away from clichés. Include searchable words and targeted keywords so the search engines will find you. Of course, there are rules in the offline world that also apply to the Web. Know who your target is and convince them of what the product can do for their life rather than how many cool features it has to offer. And when you have figured out that magnificent amalgamation of the traditional and the technological, don't let a typo be the thing they remember.
Do: Try writing your next line of copy in 140 characters or less
If you look back four to five years ago, people interacted with Web copy in a somewhat passive way. They would navigate to a Web site or see a banner and then take action – hopefully click and buy. Today we are consuming digital content in a completely different way; one that is short, dynamic and increasingly personalized. The task in front of us as digital copywriters to get our complex and sometimes long-winded thoughts condensed into smaller segments. To start, the approach needs to maintain some fundamentals like understanding the audience, being concise and most importantly bringing a sense of humanity into your work. When constructing the line, script or piece of Web content, remember the consumer is time-starved and success lies is in making each word count in the Facebook and Twitter world.
Just in case you haven't heard the term "keyword" before, here's a brief explanation.
Any time someone uses a search engine, they type in a word or phrase. This word or phrase is known as a keyword (even though it can be longer than one word.) The search engine goes out and retrieves all the web pages that focus content on that particular keyword or keyword phrase.
The more relevant the web page is to the keyword, the higher the page ranks in the search engine. Each web page contains a place in the HTML coding to insert these keywords. This helps the search engines determine page content. This is a bit of a simplification as search engines use many other criteria to rank pages. However, keyword focused content pages are the most important on-page criteria.
Deliver poor content that is not keyword focused and you will have a difficult time ranking highly in any search engine.
So, the questions becomes this. How does one choose the proper keyword for any particular web page? The answer is quite simple. You research keywords that pertain to your business and choose the ones that have a high demand and low supply.
The Demand of a keyword is a measure of the number of times people have searched for that keyword in a particular period of time. The Supply of a keyword is a measure of how many total web pages focus on that keyword. Keywords with a high demand and low supply will allow your page to rank higher in the search engines and will drive more traffic.
The best way of determining keywords is to use a good keyword research tool. The purpose of these keyword research tools is to allow you to enter a specific keyword related to your business and then see how many times people searched for that keyword (keyword demand) as well as how many web pages are focused on that keyword (keyword supply.)
In addition, a good keyword research tool will come up with new keywords related to the initial one you typed in, giving you ideas for branching out and coming up with dozens of other high quality keywords.
1. File Name
2. Page Title
3. META Keyword Tag
4. META Description Tag
5. H1 Headline
6. Keyword Density
7. Links
8. Image Alt tag
While various search engines rank the importance of the above criteria differently, you should be consistent in applying all of them to your pages for increased website traffic.
So what exactly is PageRank and how does it affect your rankings in the search engines? This article will set you straight on this often misunderstood topic.
PageRank is essentially the measure of a web page's importance relative to all other web pages. While no one knows the exact algorithm Google uses to calculate PageRank, one of the major factors is the number and quality of inbound links pointing to the page in question.
The key to understanding Google PageRank is to realize the democratic nature of inbound links. A link to your page from some external site is really a vote or "thumbs up" for that page. The more votes (i.e., inbound links) a page gets, the more important the page must be.
While your Meta tags and main page keyword help determine the relevance of your page, PageRank determines the importance of that page. When Google returns search results, it wants to return a page with the highest relevance AND the highest importance.
Most companies have a base of regular customers, but few know why those customers keep coming back. Quality, price, delivery, convenience; these are some of the factors that could explain why a customer continues to buy from your company but, unless you understand the factors behind your success, you cannot plan a customer retention strategy for the future. The discipline of building and using a database helps you concentrate on these important issues. By bringing this information together in a single database, you can get a comprehensive view of individual customers and customer groups and assess the effect of different marketing activities on their purchasing behavior. This is the kind of customer and market profile you can develop using database techniques:
The information in your database provides you with a detailed picture of the market and allows you to answer questions such as:
Database marketing can also further be defined as a way of organizing a company's customer and prospect data so that it can be used more in a more effective manner in a direct marketing effort. Database marketing is also a way of organizing the whole marketing process. Database marketing allows the company to choose what to market to whom and when based on the sum total of the knowledge and experience that lies with a customer or prospect.
Yes, you heard me correctly.
Many sales pros (particularly novices) are so thrilled simply to be talking to a real live prospect that they don't want to burst the happy bubble. So they pretend that the mere fact that a prospect has shown a little interest (by not hanging up) means that they're a potential customer.
Nothing could be further from the truth. There are at least half-a-dozen reasons a prospect might show interest but never buy. For instance, the prospect may:
Look, the last thing that you want to do with your valuable time is to waste it on somebody that's who NOT going to buy.
So it's a BIG WIN for you, if you can eliminate a prospect from your to-do list. And it's an even BIGGER WIN if you can do this within the first five minutes of talking to the prospect. Here's what you need to know:
If you can't get a decent answer — or a process to get an answer — to any of these questions, then you're WASTING YOUR TIME.
On the other hand, if you can get answers — or a process in place to get those answers, you've got a real opportunity.
But let's be clear: if that prospect ain't gonna buy, you wanna exit ASAP.
But their lack of experience can be a drawback, especially when they're dealing directly with customers.
They may struggle to pick up on the culture, image, direction, and goals of a company in the short time they are there. And when they leave, they take their Twitter skills and style with them, leaving the company to find fill that void every few months.Not sure? Well, here are a few site-inspired rules to help ensure your online outreach efforts are socially acceptable:
Don't stifle the conversation. It's easy to react negatively when you spot a negative review at a social site, but first take a deep breath. Consider this: do the comments have merit? If so, acknowledge them and commit to making a change. If they are silly or mean, it's probably best to let them go.
Bring something besides your product to the table. People don't want just a pitch, they want a person. Don't spend precious social-media time pushing your wares; pass a little time with your audience. Let them get to know you and your brand.
Be responsive. Agencies have spent decades trying to get people to cultivate emotional connections with logos and labels; it's only natural that, now that they have a soapbox, users demand to know why they should ally themselves with you. Demonstrate that you care what your customers, donors or clients think: Follow their discussions, engage them in dialogue, express interest in who they are.
Suggest: Toe the social line. Social media sites are about being natural—in acceptable ways. Make sure your outreach—no matter how fun or creative—always shows consideration and respect.
Do your best to resolve the issue with the dissatisfied person—publicly. It shows that you are persistent and take your customers' satisfaction seriously.
Take action to push the negative reports down in search-results pages. Submit a press release to PR distribution sites, or start a new blog about your company's products or services. Make sure you share the good information about your business, such as favorable stats or testimonials. All that good news will likely be listed in search results before the bad stuff.
Use social networking to build—and spread—positive buzz. People will refer your site if it has appeal for their peers. So provide pertinent and buzz-worthy info.
So in short: Hold your head up high. With proper planning and a few positive strategies, you can mitigate any damage done to your rep by a few bad comments—and you may boost your goodwill in the process.
Send out tips on maintaining your products. Your years of experience can help you gain credibility on Twitter as a leader in your profession,
Announce new arrivals of inventory. These tweets can be particularly effective when targeted to customers who have registered their product preferences.
Twitter isn't the sole solution to surviving the recession, but it can be one of the many strategies you employ to reach new and current customers.
So go on, Reach out and tweet someone. If you make a list of 10 or 20 tips, you can send one out each day, Ross says. What a great, free way to provide active customer service during the downturn.
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.
If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising.
VERSION 1:
Patient: My stomach hurts.
Doctor: No problem. I have a special introductory offer…
VERSION 2:
Patient: My stomach hurts.
Doctor: What do you think is causing the pain?
Patient: I ate too much last night; I need a strong antacid..
Doctor: No problem. Here's a prescription…
VERSION 3:
Patient: My stomach hurts.
Doctor: In what way and at what times?
Patient: After I eat pizza, I get this burning sensation.
Doctor: Have you noticed an itchy mouth when this occurs?
Patient: Well, now that you mention it, yes.
Doctor: It sounds like you may have an allergy.
What kind of pizza have you been eating?
Patient: Actually, it's been pepperoni the last few times.
Doctor: We'll run a few tests, and if it's from the pepperoni,
a change in diet will take care of your stomach problem.
Version 3 corresponds to the way the B2B sales world really works. Most of the time, the stuff that you're selling is outside of the understanding of the customer and probably addresses problems that the customer doesn't really understand.
Therefore, it's your job to correctly diagnose those needs and, only then, figure out what's good for what ails them.
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